OnStyle is a conversational shopping app connected to a Korean TV home-shopping platform, built for discovering products across fashion, beauty, food, and other lifestyle categories in ChatGPT. Users can describe what they want naturally — by style, season, budget, or context — and receive relevant product results with follow-up refinement across multiple turns. OnStyle also supports searching for broadcast products, helping users explore shopping options in a more intuitive way than traditional keyword search.

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